#525398 RRP: Recruitment, Retention, and Profitability for Managers (OnDemand Course)
This OnDemand course is designed for brokers, owners, and office managers who want to build a strong, high-producing real estate team—not just fill seats. RRP: Recruitment, Retention, and Profitability walks you step by step through how to attract the right agents, keep your best performers, and align your office systems with long-term profitability.
You’ll learn how to define your ideal agent profile, create a simple but effective recruiting plan, and communicate a compelling value proposition that sets your company apart in a competitive marketplace. From there, the course shows you how to onboard agents for success, develop a culture of accountability and support, and use performance metrics to drive productivity and profit.
Through practical strategies, real-world examples, and easy-to-implement tools, this course helps you turn your office into a magnet for talent and a stable engine for growth.
By the end of this course, you will be able to:
Clarify your ideal agent mix and build a targeted recruiting plan.
Present a strong value proposition that attracts the right candidates to your office.
Create onboarding and training systems that help new agents ramp up quickly.
Implement retention strategies that keep productive agents engaged and loyal.
Analyze key performance indicators to connect agent activity to office profitability.
Design a growth plan that balances headcount, production, and expenses for healthy long-term profit.
Perfect for busy leaders, this self-paced course gives you practical tools you can start using immediately to strengthen recruitment, boost retention, and grow your bottom line.